The Qikiqtani Inuit Association (QIA) asked Ayaya to manage the logistics of handing out 6,500 sets of grocery vouchers to all Inuit 16+ in Iqaluit to help with food security during the COVID-19 pandemic. This included local staff hires, venue rentals, advertising, social media communications, adhering to health protocols, and updating Nunavut Tunngavik’s Voters list.


Qikiqtani Inuit Association (QIA)


  • Communications & Marketing
  • Graphic Design
  • Social Marketing
  • Special Events

Challenge: Distributing over 6,500 sets of grocery vouchers to Inuit 16+ in Iqaluit while following CPHO health regulations during a pandemic. Hiring and managing local staff, adhering to social distancing, and getting information out to all Inuit in Iqaluit in a very short amount of time. Ensuring that all eligible Inuit received the correct number of vouchers. As well as a pubic location for pick-up, offering non-contact delivery to institutions and workplaces in Iqaluit.

Thanks to QIA for allowing us to work on such an enjoyable project to help out with food security during a pandemic. Ayaya’s team: Jordan Musgrove, Nadia Ciccone, Alicee Laisa, Marlene Watson, Willow Watson, Lynda Laisa, Joe Juralak, and Julia Roberts.
Adhering to social distancing while getting huge turnouts of Individuals on opening day.

Outcome: Ayaya’s team used their election expertise to execute the logistics of two sets of distributions effectively and efficiently, while at the same time updating Nunavut Tunngavik’s voters list. We hired local staff, rented a local venue and were able to reach over 3,000 Inuit in Iqaluit, in the process distributing almost $2 million in food vouchers.

$1,787,500 in vouchers

6,500 sets of vouchers

9,147 reached on Facebook with 525 post engagements

95,604 newspaper views