Overview

WSCC asked Ayaya to create a campaign to raise awareness about the rights of workers to say no to unsafe work that could endanger themselves or their colleagues. Ayaya refreshed a broad based communications campaign using an Inuit perspective which focused on workers rights.

Client

Workers Safety and Compensation Commission

Services

  • Graphic Design
  • Communications & Marketing
  • Social Marketing
  • Translation
Ayaya illustrated and created a brochure in nine languages demonstrating examples of how you should approach unsafe situations in the workplace.
Pop-up banners were also created to expand awareness about workers rights and were shown in Iqaluit, Rankin Inlet, and in NWT.

Ayaya hired Terry Uyarak and Aakaluk Music to record a northern remix in Inuktitut to the 1980s hit song, "The Safety Dance". Using this song, Ayaya recorded a video with every day adult workers doing simple safety tasks at work. This video was then used to hold a video contest that invited workers to record their own clip of a worker doing something safe, using the Inuktitut recording of the Safety Dance for their video.

See video that was created here: https://www.youtube.com/watch?v=8ZX4vPTPfXQ

Objectives: This campaign aimed to help employees identify unsafe work conditions, focusing on youth, new workers and newcomers to Nunavut and NWT, while emphasizing the importance and responsibility of reporting potential hazards. Ayaya used a variety of print materials including posters, brochures, pop up banners and magnets, and digital ads that went on social media and local newspaper sites to help promote this campaign across the North.