Overview

The Department of Health contracted Ayaya to create a territory wide communications campaign to support their seasonal immunization programs. The campaign launched in October 2025 and will continue until February 2026. The primary objective of this initiative was to increase immunization uptake across Nunavut, and to introduce FluMist a new nasal mist vaccination.

Client

Government of Nunavut Department of Health

Services

  • Communications & Marketing
  • Graphic Design
  • Ad placement
  • Printing
T-shirts were one example of the print materials created and distributed in every community in Nunavut.
Ayaya created an immunization logo to go on all of the communication campaign material.
An example of one of the ads posted online on Nunatsiaq News.

Along with the print materials shared with all Community Health Representatives across Nunavut, we rolled out a major advertising push. Using our Northern knowledge and experience, Ayaya made sure the message reached people where it counts — online and in print, through local media, on social platforms, in movie theatres, and more.