Overview

Create a robust, well-designed, multi-functional and responsive website that serves as the official outlet for the latest news in Nunavut and Nunavik, job ads, tenders, notices and archives.

Client

Nunatsiaq News

Services

  • Graphic Design
  • Websites
Website content includes breaking news, features, opinions, and comments supported by online advertising.

Challenge: Multiple audiences speaking different languages, technology restrictions, including low bandwidth. The capability for reporters to post from anywhere across the Arctic, with a well defined editorial hierarchy for editorial changes.

50,000 people a week visit the website for news, features and opinions.
Over 40,000 archived articles were ported to the new site, allowing readers a deep back history of the North.

Outcome: A well designed and attractive site that’s easy to read in English and Inuktitut. Content that’s easy to understand and navigate. Dynamic comments from readers that create lively community discussion. A newspaper that bucked industry trends by growing its readership by 11% in the year after the website launch. WordPress CMS allows reporters to post from anywhere across the North. The website is likely Nunavut's most visited, with 2.5 million visits in 2019. Earned best website in its category from the Canadian Newspaper Awards and the Quebec Community Newspaper Association.

2.5 million visits in 2019

11% growth in visits in 2019

Best website awards 2019

50,000 people visit each week

Working with Ayaya and Manoverboard was a positive experience. They were good listeners and developed a new website for us that met our needs, and is attractive and user-friendly.

Patricia Lightfoot
Managing Editor
Nunatsiaq News