Develop a social marketing and community promotion campaign in four languages, to convince youth to drink water or milk instead of pop. Campaign included local posters and teaching aids for educators and health workers.
Government of Nunavut
- Graphic Design
- Communications & Marketing
- Social Marketing
Challenge: Pop is the drink of choice for many young people, who aren’t thinking about future health concerns. It's difficult to get the attention of youth who are bombarded by many different messages daily.
Outcome: A simple, catchy headline was developed: "Drop the Pop". Bright colourful posters featured active Inuit youth and light copy. A young hockey player and role model holding a glass of water encouraged water over pop.