Develop a social marketing and community promotion campaign in four languages, to convince youth to drink water or milk instead of pop. Campaign included local posters and teaching aids for educators and health workers.


Government of Nunavut


  • Graphic Design
  • Communications & Marketing
  • Social Marketing
  • Translation
Recruit models, on location photography and graphic design.
Highly visible campaign in print, social media and community posters.

Challenge: Pop is the drink of choice for many young people, who aren’t thinking about future health concerns. It's difficult to get the attention of youth who are bombarded by many different messages daily.

Reducing pop consumption by highlighting pure Arctic water!

Outcome: A simple, catchy headline was developed: "Drop the Pop". Bright colourful posters featured active Inuit youth and light copy. A young hockey player and role model holding a glass of water encouraged water over pop.